Copywriting

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How To Find Copywriting Clients in 2024: 7 Ways

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If you have been on the internet for any length of time, you have probably heard multiple people talk about how great of a career copywriting can be.

So, people dive into it and want to get started, but they have no idea where or how to find clients to pay them.

While all of the internet gurus want you to believe that you’re going to make $10K a month with one hour a work while you sip your margarita on the beach, I’m going to let you know that it’s going to take a little more strategy than that.

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Email Marketing 101: Master the Basics

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When it comes to succeeding with your email marketing, there’s a lot of conflicting advice out there.

Should you have a million automations? Are you even successful if your list doesn’t have a million people? Shouldn’t you be making hundreds of thousands of dollars with every email you send?

It makes it incredibly hard for businesses to measure success or have any idea if they’re doing well.

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The power of the first step

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We don't talk about first steps enough.

Recently, this topic has entered my mind a few times. A few of my closest friends are experiencing parenthood for the first time and babies' first steps are one of the most celebrated moments in their entire development.

It's Instagram-multiple-post-worthy for parents. It's a HUGE deal.

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How to Get Your First Freelance Clients

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How to Get Your First Freelance Clients

When it comes to freelancing, few things are more important than actually getting clients.

Not business cards.
Not setting up your YouTube channel.
Not setting up your website.
Not joining social media.

Clients.

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How to Cure Yourself from Fuckarounditis and Finally Get Things Done

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While fuckarounditis has been a well-known disease in the fitness industry for a long time, there is no doubt it bleeds into every other creative or entrepreneurial endeavor as well.

For years (and still on and off to this day), I break out with fuckarounditis.

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How to Prepare Your Copywriting for Black Friday Sales

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If you live outside the U.S., you’ve probably only heard rumors about the insanity that is Black Friday. Or maybe you saw a terrifying clip on YouTube of people strangling each other over a flat-screen tv. Basically, Americans are great at turning every major holiday into some kind of competitive sporting event.

Fights in Best Buy aside, I’d rather turn your attention to one simple fact: people want to buy stuff during the holiday season.

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Should Freelancers Charge Fixed Price Services or an Hourly Rate?

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Recently, I bought a microphone so my YouTube videos can sound less like I’m trapped in someone’s dark, bone-chilling basement.

Months ago, I was excited about using it. It took over two weeks to get here and once it did I went through the entire process of setting it up only to realize it needs a power source and an extra cord.

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How to Stand Out Online (It's Not As Hard As You Think)

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Standing out online doesn’t need to cost an arm and a leg (plus your social security number and your first born child). Although, that’s the way a lot of business owners feel. I’ve seen far too many companies spend 5 figures on revamped branding to stand out online.

Sure, there’s something to be said for having a solid brand, but if you’re not in that position, there’s something you can do that will quickly put you ahead.

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How to Fill Your Client Pipeline (Without Having to Cold-Pitch Everyone on the Internet)

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“HOW DO I GET CLIENTS” is hands-down the most common question for anyone starting a business.

You might have a website, social media profiles set up, an idea of what you want to do… but without clients, you only have a hobby.

How to Get Ideas for Your Copywriting (So You Can Stop Staring at a Blank Page)

Writing copy is different than other types of writing.

Instead of just letting things naturally flow out of your brain, you need to balance both ends of a scale where one has all the things you want to say and the other has all the things your customers care about.

When to Start A/B Testing Your Copy and Where to Start

Everyone has heard a story about a brand A/B testing their copy and increasing their sales ten-fold overnight, but when and how do you start?

Through the years of copywriting and testing a boatload of landing pages/sales pages/emails/call to actions, there are a few points I know for sure:

You Started A Newsletter... Now What?

Every marketer since the dawn of time has been screaming about having an email newsletter. (Yes, I’m pretty sure even when humans were in caves one of them was like, “Would you like too see my hieroglyphics every week? Sign up and get a free PDF!”)