email marketing

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Email Marketing 101: Master the Basics

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When it comes to succeeding with your email marketing, there’s a lot of conflicting advice out there.

Should you have a million automations? Are you even successful if your list doesn’t have a million people? Shouldn’t you be making hundreds of thousands of dollars with every email you send?

It makes it incredibly hard for businesses to measure success or have any idea if they’re doing well.

You Started A Newsletter... Now What?

Every marketer since the dawn of time has been screaming about having an email newsletter. (Yes, I’m pretty sure even when humans were in caves one of them was like, “Would you like too see my hieroglyphics every week? Sign up and get a free PDF!”)

Rules Are for Suckers and Other Important Things: Newsletter Opt-Ins

It's common business knowledge to not give attention to your competitors.

But I am not a big fan of rules.

Ashley Ambirge is the copywriting / marketing / vodka-drinking authority on the web. Her marketing is like crack to everyone who falls into her sales funnel because how can you not love everything she ever creates? Am I fan-girling out too hard? Probably.