copywriting advice

Why Your Environment Matters

Today’s blog is straight from the heart today.

We need to talk about creating supportive environments and following your dreams. Is it gonna get ~woo woo~? Probably. But do some of you need it? Also probably.

I don’t often get personal on the ~internet~, but in order to talk about today’s topic, there are a few things that you’ll need to know about my life and where I grew up.

When to Start A/B Testing Your Copy and Where to Start

Everyone has heard a story about a brand A/B testing their copy and increasing their sales ten-fold overnight, but when and how do you start?

Through the years of copywriting and testing a boatload of landing pages/sales pages/emails/call to actions, there are a few points I know for sure: