Happy New Year, internet friends!

I want to express my heartfelt gratitude to everyone who supported me through the ups and downs, especially those who shared encouraging words after my recent video where I debated quitting copywriting.

I'm thrilled to announce that I'm back, reinvigorated, and ready to dive into the realm of content creation. Today, I want to share my insights into the art of pitching clients, a crucial aspect of the copywriting journey.

Reflecting on the Past:

Last year was a challenging chapter in my professional life. Burnout had taken its toll, prompting me to step back from my usual copywriting work.

However, this hiatus served as a revelation – I realized that despite the difficulties, I genuinely love what I do.

More than anything, I simply needed a break more than I needed to quit.

Now that I have some clarity on what I’m doing and offering, I’m ready to get back to helping you get back to launching your copywriting career.

The Pitch Dilemma: How Detailed is Too Detailed?

One of the most debated aspects of landing clients is what kind of pitches you should be sending.

The conflicting advice can be overwhelming, leaving aspiring copywriters in a state of uncertainty. Let's cut through the noise and focus on what truly works.

When it comes to pitching, there's a time and place for elaborate, detailed proposals.

One such occasion is when dealing with dream clients – those individuals or companies you've always wanted to work with.

In these instances, going the extra mile by creating a detailed pitch, perhaps including a Loom video and a detailed proposal, can set you apart from the competition.

Another scenario that warrants a detailed pitch is when dealing with warm leads.

If a potential client has shown interest or responded positively, seizing the opportunity to provide a more in-depth pitch can be beneficial. This can be in the form of a follow-up response or a carefully crafted message after an initial call.

My Approach: Striking the Right Balance

Personally, I prefer a middle ground for most pitches.

I start with a semi-detailed pitch, usually no more than a few paragraphs in length. This approach helps initiate a conversation without investing hours in crafting an extensive proposal upfront.

After an initial call or exchange where I learn the client's pain points and requirements, I then tailor my subsequent pitches to be more detailed and thorough.

This strategy allows me to avoid spending excessive time on pitches that might not yield results.

In conclusion, the key is to adapt your pitching strategy based on the specific circumstances. Whether it's a dream client or a warm lead, finding the right balance between detail and conciseness is crucial for success in the competitive world of copywriting.

Want more pitching help?

My 30-day guide to landing clients is exactly what you need.

You’ll find detailed examples of pitches to send, how to keep track of everyone you want to work with, how to negotiate, and more.

Buy it: here.